We think the Brand gets short shrift these days.
We think so much effort and technology has been put into force-feeding messages to anyone with a device, computer or TV that many companies forget that it’s the TALE that matters, not where we tell it. At the end of the day, the buttons you push that matter are emotional buttons; telling a story, solving a problem, crystallizing a benefit, and knowing the difference between that… and a feature.
We think the brands we’ve worked for know a thing or two about branding.
Our brand blog is about (over time) telling the stories of individual brands that have seen complete transformations with the help of PUNCH Creative and its worthy assigns. We’ve worked with over 170 organizations over the years. So we’re not gonna talk about’m all.
However, through representative example? You should get the idea. Many ideas, we hope. Stay tuned for more, here.